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Since 2011, Reading out of Poverty (ROOP) is the only non-profit organisation in Victoria with a sole focus on providing early literacy skills and school preparedness for children aged 0-5 years from a disadvantaged background.

What We Do?

We promote literacy skills in early childhood and provide literacy resources and services to families with young children from low socio-economic backgrounds, including migrants, refugees, and indigenous individuals in Victoria.

Our Mission

To promote language skills and literacy for children, beginning at birth, and to support parents as their child’s first teachers.

Our Vision

Every Victorian family will understand the critical importance of early childhood literacy and will take an active role in their child’s reading development. All Victorian children from all cultures, genders, and backgrounds will develop literacy skills and have books of their own.

Our goals

  • Enhance literacy skills among the children we support.
  • Create and maintain a love for and a habit of reading for kids within families and communities in Victoria.
  • Create awareness within the communities about the importance of early literacy development.
  • Reduce the gap between children from a disadvantaged background and their wealthier peers.
  • Train parents to support their children in their learning.
  • Seek learning opportunities for children.

Our impact

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Being literate is the key to accessing, interpreting and processing information around us. Targeting the years 0-5 is vital in creating an understanding of our complex language system.

Developing a love of play and reading from an early age feeds a child’s natural curiosity with learning. Being exposed to developmental play and storytelling are the very basic foundations of literacy and language progression. It is the key to academic success that can assist in breaking the cycle of poverty.

Impact of Reading banner image
1 in 4 children struggle to read. Illiteracy = poverty. Children from low income homes read fewer books from 0 - 5 age


Too many Victorian children are entering the school system either illiterate or with extremely low literacy skills. Many low-income earners struggle to afford books for their children, widening the literacy gap between children from a low socioeconomic background and those of higher income status.

Lack of literacy skills can cause low academic performance across all curriculum areas, spanning a child’s entire school life. If children are not supported in their literacy journey it can feed into an unbreakable cycle of poverty.

meet our team

Andy Kay image
    Andrew Kay
    Antonella Di Fiori image
      Antonella Di Fiori
      Program Manager Victoria
      Daniel Moreno image
        Daniel Moreno
        Program Manager Geelong

        Committee of Management

          Andrew Kay
          Executive Director
            Darryn Keneally
            Managing Director,
            Janico Pty. Ltd.
              John Steward
              Community Development Manager,
              Mornington Peninsula
                Angelica Correa
                Project Coordinator, Refuge of Hope Inc.
                  Paula Londono
                  Early Childhood Literacy Specialist

                  Our Patron

                    Linda Dessau
                    Her Excellency the Honourable AO Governor of Victoria

                    Our Friends and Supporters

                    ACU Australian Catholic University logo image
                    BestStart logo image
                    Victoria State Government Education and Training logo image
                    Urban Seed logo image
                    MonashHealth Dandenong Hospital logo image
                    Dandenong South Primary Kindergarten logo image
                    Australian Government Logo Image
                    Cloverdale Community Centre logo image
                    The Salvation Army logo image
                    Wathaurong logo image
                    The Yellow Dance Spot logo image
                    Collier Charitable Fund Logo Image
                    Bank of Melbourne Logo image
                    Australia Post logo image
                    VIVA Energy Australia Logo image
                    NOURISH FOODS CO. logo image
                    Transurban logo image
                    The Andrews Foundation logo image
                    Westpac Logo Image
                    ISPT Super Property Logo Image
                    Perpetual logo image
                    Exlibris a ProQuest Company logo image
                    Minter Ellison logo image
                    Mary MacKillop today logo image
                    Bendigo Bank logo image
                    DAMO - Music for Kids image
                    Blue Autumn Copy logo image

                    Thank you to our Trusts, Foundations, Government and Corporate supporters:

                    Bendigo Bank Community Foundation, City of Greater Dandenong, City of Melbourne Community grants,  Edward Wilson Estate, Mary MacKillop Today Community Grants,  Norman Mavis and Graeme Waters Charitable Trust,  Perpetual Trustees, Equity Trustees, Schiavello Charitable Foundation,  The Andrews Foundation,  The Estate of the Late GWA Griffith, The Hazel Peat Charitable Trust,  The Pierce Armstrong Foundation, The Samuel Nissen Foundation, MCV Court Fund,  Transuburan Community Fund,  Victorian Multicultural Commission,  Viva Energy,  Zdraveski Charitable Fund, ISPT Super Property.

                    Awesome Foundation,  Bank of Melbourne Neighbourhood Fund,  Besen Family Foundation, Collier Charitable Fund,  Foundation of Graduates in Early Childhood Studies,  Harold Mitchell Foundation, Inger Rice Foundation, Minter Ellison, Nourish Foods, Peter William Trust Fund, Reading Foundation, Ren Barlow, The Calvert-Jones Foundation, The City of Casey, The Geoff and Helen Handbury Foundation, The Marin Flack Trust, The Rali Foundation & Victorian Women’s Trust, Westpac Community Foundation.

                    A special thanks to our many amazing partners across Victoria:

                    1000 Tales, Australian Catholic University, Awesome Foundation, Back to Basics Playgroup Leongatha, Ballarat central playgroup, Bass Coast Health Wonthaggi, Bayside City Council, Belle Uve Primary School, Best Start, Bethany Community Support, Blue Autumn Copy, Broadmeadows Community Hub, Brother of St Laurence Frankston, Chandler Park Playgroup, City of Greater Dandenong Playgroups, Cloverdale Community Centre, Community Hubs Australia, Craigieburn Community Hub, Dallas Community Hub, Damo Music for Kids, Dandenong Community Hub, Dandenong Hospital (Paediatric, Maternity & Emergency Wards), Dandenong Library, Dandenong South Kindergarten, Eleanor Curtain Publishing, Elizabeth Wilmot Playgroup Morwell, Geelong Cats, Geelong Mum’s Playgroup, Greater Dandenong Family Day Care, Healthwise Gippsland Speech Pathology Traralgon, Karmai Community Children’s Centre, Lake Press Pty Ltd, Latrobe Health Assembly Morwell, Latrobe Valley City Council Morwell, Live Literate by E.S. Karl, Maternal & Child Health Dandenong, Meadows Primary School, Milpara Community House, Moe Supported Playgroup, Monash Health, Mornington Library, Morwell Primary School Supported Playgroup, Mount Ridley College, Multiples Playgroup Traralgon, Newborough- Yallourn Playgroup, Old Gippstown Moe, Olinda’s Place Warragul, Play 2 Learn Playgroup Moe, Play & Learn Playgroup Korumburra, Possum Playgroup at Dandenong Library, Rotary Club of Bairnsdale Sunrise, Sara Court Playgroup Traralgon, Save the Children Moe, Seed to Sprout, Sing and Play – Playgroup Moe, Smalltalk supported playgroups, South Gippsland Shire Council, South Street Primary School Playgroup Moe, Sparrow Early Learning Drouin, Springvale Rise Primary School, Springvale Service for Children Playgroup, St Anthony’s Primary School, St Hilary’s Intergenerational Playgroup Morwell, St Michael and St Luke’s Playgroup, Supported Playgroup Traralgon, The Laundry Lounge Morwell, The Little Yellow Dance Spot, The Salvation Army, The Smith Family Hub, Traralgon East Support Playgroup, Traralgon South Bush Playgroup (Friday Afternoon), Traralgon South Bush Playgroup (Friday Morning), Traralgon West Playgroup, Two Birds One Scone, Tyers Playgroup, VicSeg Braybrook, Wathaurong Aboriginal Co-operative, We Care Playgroup, West Footscray Library, Woodleigh School, Woorabinda Farm Playgroup, Yarraman Oaks Primary School Playgroup.


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